Notions & Notes
The Blog for Small Business Owners Who Are Still Figuring It Out.
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- Anniversary
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- Brand Colours
- Brand Identity
- Brand Photography
- Branding
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- Logo Design
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Logo vs. brand identity: One Visible Piece of a Much Bigger System
The logo gets noticed. Everything working behind it to keep a brand consistent everywhere it shows up rarely gets the same credit. A logo isn't a brand identity, no matter how often the two get treated as the same thing. Here's what a brand identity is made up of, and why skipping the rest of it leaves a business less recognizable than it should be.
How to Give Your Website Personality
A little personality goes a long way. Here's how to give your website personality so it stops looking like a template and starts welcoming the right clients.
How Your Website Can Save You Time (So You Can Finally Clock Off)
If you're answering the same client questions at 9 PM, your website might be the reason. The work you do fills people up, but the constant admin around it is what runs you down. Here's how the right website can quietly carry some of that weight, so your evenings can finally be yours again.
Bright Ideas for the Holidays: 2025 Small Business Gift Guide
The holidays are arriving after a year that has felt heavy for many small business owners. Tariffs have been on again, off again, and costs keep shifting, making it difficult for makers and creatives to plan, price, or stay ahead. Meanwhile, big corporations remain insulated, even as everyone else feels the strain.
This guide focuses on the people who keep showing up anyway. The makers, artists, and small business owners who pour their hearts into what they create and truly feel every order that comes in. This year, I’ve had the privilege of working with, buying from, or discovering creators whose work stayed with me long after the first conversation or purchase. They’re the kind of people and products you remember.
