Notions & Notes
The Blog for Small Business Owners Who Are Still Figuring It Out.
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Logo vs. brand identity: One Visible Piece of a Much Bigger System
The logo gets noticed. Everything working behind it to keep a brand consistent everywhere it shows up rarely gets the same credit. A logo isn't a brand identity, no matter how often the two get treated as the same thing. Here's what a brand identity is made up of, and why skipping the rest of it leaves a business less recognizable than it should be.
