Notions & Notes
The Blog for Small Business Owners Who Are Still Figuring It Out.
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Logo vs. brand identity: One Visible Piece of a Much Bigger System
The logo gets noticed. Everything working behind it to keep a brand consistent everywhere it shows up rarely gets the same credit. A logo isn't a brand identity, no matter how often the two get treated as the same thing. Here's what a brand identity is made up of, and why skipping the rest of it leaves a business less recognizable than it should be.
How to Give Your Website Personality
A little personality goes a long way. Here's how to give your website personality so it stops looking like a template and starts welcoming the right clients.
5 Tips for Keeping your Brand Authentic During the Holiday Rush
Maintaining your brand is important year-round, but when competition is at its highest during the holiday season, it can be pivotal to standing out and being recognized by people who already love your business.
The holiday season presents a unique challenge for businesses: how to stay true to your brand while also capturing the festive spirit that customers expect. It's a delicate balance between maintaining your core identity and embracing the seasonal excitement. Many businesses fall into the trap of completely transforming their messaging and visual identity, losing the very essence that made customers fall in love with them in the first place.
This guide will walk you through five strategic approaches to keep your brand authentic, engaging, and true to itself during the holiday rush.
