Tools We Actually Use. Resources You'll Actually Love.
The Night Owl Notions Toolkit
Some of the links on this page are affiliate links, which means we may earn a small commission if you make a purchase.
We only recommend tools we actually use and love in our own business, so every suggestion here comes from genuine experience... affiliate or not.
Website Tools
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Squarespace
The platform behind every Night Owl Notions website. Easy to maintain, easy on the eyes, and genuinely all-in-one. Hosting, analytics, scheduling, and more, all without needing to piece together a bunch of separate tools. There's a reason it's our platform of choice.
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Termageddon
A Privacy Policy isn't optional. It's a legal requirement, and a template you found online isn't going to cut it. Termageddon generates policies that actually hold up, and notifies you when laws change so your site stays compliant without you having to think about it.
Use code NIGHTOWL1 for 10% off your first year. -
SEOSpace
There are a lot of SEO tools out there. SEOSpace is the one built specifically for Squarespace, which means it actually understands the platform and makes improving your search visibility straightforward, even if SEO isn't your thing. From keyword research to site audits, everything you need is in one place.
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The Color Palette Studio
If you do any kind of design work for your business, this one's for you. Test your colour pairings for WCAG compliance, build and save palettes, and grab the free Color Buddy browser extension to store all your colours for one-click access anywhere. Used here daily... sometimes hourly.
Use code NIGHTOWL for 10% off. -
accessiBe
Inclusive design is built into every Night Owl Notions website from the start. accessiBe takes it a step further, using AI to continuously scan for accessibility issues and give your visitors the tools to adjust your site to their own needs. Because everyone deserves to feel welcome.
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Design Tools
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Canva
Honestly? As a graphic designer I didn't expect to love Canva as much as I do. The templates, assets, bulk creation tools, and built-in file compression have made it genuinely invaluable. Building client brand kits in here means staying consistent is actually simple for them. And if you're a non-profit, Canva Pro is completely free through Canva One.
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Creative Fabrica
An enormous library of fonts, graphics, and design assets made by independent designers from all over the world. The variety is incredible, and with a subscription or discount you get commercial use rights to a huge range of assets for a very reasonable price.
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Noun Project
A massive library of high quality icons, simple graphics, and shapes in every style imaginable, all colour customizable and properly licensed for commercial use. Built by a global community of designers, so the range is genuinely impressive. Whatever you need, however specific or weird, there's a good chance you'll find it here.
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Lordicon
Animated icons that are actually fun to use. A huge library of customizable options covering pretty much every style and use case you can think of, with free ones to get you started. They're a small touch, but the kind that makes a design feel alive and a little more memorable. Plus 10% of proceeds go to charity, which makes using them feel even better.
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Business Tools
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HoneyBook
The business management tool at the heart of Night Owl Notions. Contracts, invoices, contact forms, project management, file sharing, and client communication all in one place and completely customizable to how you work. Once you have it set up the way you want it, you wonder how you ever managed without it. Use our affiliate link for 30% off.
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Google Workspace
A generic Gmail address doesn't exactly scream professional. Google Workspace gives you and everyone on your team a branded email address, plus all the Google tools you already know and love, under one roof. It's a small change that makes a big difference in how your business comes across. Use our affiliate link for 10% off your first year.
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MailerLite
Email marketing that doesn't make you want to pull your hair out. Easy to set up, easy to customize, and powerful enough to grow with your business as your list does. The free plan is genuinely generous too, making it a great starting point for anyone just getting started with email marketing.
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Metricool
Scheduling social media one post at a time is a painful way to spend an afternoon. Metricool lets you batch schedule across multiple platforms at once, track how everything is performing, and actually get on with your day. The free plan is surprisingly generous too.
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Notion
My second brain. Notes, URLs, ideas, content schedules, goal setting, reviews... if it needs to be remembered or organized, it lives in Notion. It's one of those tools that adapts to however your brain works, which makes it genuinely hard to describe and even harder to give up.
Community & Causes
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Safe Space Alliance
Inclusivity isn't a buzzword here, it's a core value. The Safe Space Alliance curates and recognizes genuinely welcoming spaces for 2SLGBTQIA+ people, and being a partner is something we're genuinely proud of. Because everyone deserves to feel safe and welcome, full stop.
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Canadian Women's Chamber of Commerce
The first and only chamber of commerce in Canada dedicated to women-identified and non-binary entrepreneurs. As someone who had to figure out running a business in Canada on her own, this community has been a wealth of knowledge and a powerful advocacy voice for people who deserve a seat at the table.
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Business Link Alberta
Free business guidance, programs, webinars, and cohorts for Alberta small business owners. As someone who has used their services and met some genuinely wonderful people through their cohorts, this one comes from the heart. If you're in Alberta and running your own business, this resource is too good not to know about.
The Rest of the Good Stuff
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Expatfile
Nobody loves doing taxes. Doing them three times because you're an expat running a business is a special kind of painful. Expatfile is built specifically for situations like that, makes something genuinely complicated a lot more bearable, and their customer service is excellent when you need a hand.
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Spark Paws
High quality, durable, and actually pretty pet gear for big dogs. Rory has been wearing Spark Paws since she was little and we still get compliments everywhere we go. They also do matching sets for dogs and their humans, which is exactly as adorable as it sounds. Use our affiliate link for 15% off.
On My Bookshelf
Late night reading recommendations coming soon... this shelf is still being stocked.
Worth a Listen
Good music makes everything better. Working late, feeling stuck, or just need something playing in the background... this playlist was built for exactly those moments.
