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Expert Tips, Resources, and Insights for Entrepreneurs and Solopreneurs
Bright Ideas for the Holidays: 2025 Small Business Gift Guide
The holidays are arriving after a year that has felt heavy for many small business owners. Tariffs have been on again, off again, and costs keep shifting, making it difficult for makers and creatives to plan, price, or stay ahead. Meanwhile, big corporations remain insulated, even as everyone else feels the strain.
This guide focuses on the people who keep showing up anyway. The makers, artists, and small business owners who pour their hearts into what they create and truly feel every order that comes in. This year, I’ve had the privilege of working with, buying from, or discovering creators whose work stayed with me long after the first conversation or purchase. They’re the kind of people and products you remember.
5 Tips for Keeping your Brand Authentic During the Holiday Rush
Maintaining your brand is important year-round, but when competition is at its highest during the holiday season, it can be pivotal to standing out and being recognized by people who already love your business.
The holiday season presents a unique challenge for businesses: how to stay true to your brand while also capturing the festive spirit that customers expect. It's a delicate balance between maintaining your core identity and embracing the seasonal excitement. Many businesses fall into the trap of completely transforming their messaging and visual identity, losing the very essence that made customers fall in love with them in the first place.
This guide will walk you through five strategic approaches to keep your brand authentic, engaging, and true to itself during the holiday rush.
