Notions & Notes
The Blog for Small Business Owners Who Are Still Figuring It Out.
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- Brand Identity
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Logo vs. brand identity: One Visible Piece of a Much Bigger System
The logo gets noticed. Everything working behind it to keep a brand consistent everywhere it shows up rarely gets the same credit. A logo isn't a brand identity, no matter how often the two get treated as the same thing. Here's what a brand identity is made up of, and why skipping the rest of it leaves a business less recognizable than it should be.
How to Give Your Website Personality
A little personality goes a long way. Here's how to give your website personality so it stops looking like a template and starts welcoming the right clients.
How Your Website Can Save You Time (So You Can Finally Clock Off)
If you're answering the same client questions at 9 PM, your website might be the reason. The work you do fills people up, but the constant admin around it is what runs you down. Here's how the right website can quietly carry some of that weight, so your evenings can finally be yours again.
Practical Self-Care Techniques to Combat Imposter Syndrome
Imposter Syndrome doesn't care how successful you actually are. Whether you're just starting out or you've been crushing it for years, that voice can still try to convince you that you're not good enough.
It's like an unwelcome guest that shows up uninvited and tries to crash your entrepreneurial party. But here's the truth: You started your business for a reason. You have skills, passion, and a unique perspective that nobody else brings to the table quite like you do.
