https://www.nightowlnotions.ca/blog daily 0.75 2025-11-29 https://www.nightowlnotions.ca/blog/2025-small-business-gift-guide monthly 0.5 2025-11-29 https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/78ce62b5-54d9-4293-add9-0324e8fb92e0/2025+Small+Business+Gift+Guide+Social+Image.jpg Blog - Bright Ideas for the Holidays: 2025 Small Business Gift Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/a460fb55-8d7d-4c67-abf5-eb9e0d92ed6b/With+Love+Archive.jpg Blog - Bright Ideas for the Holidays: 2025 Small Business Gift Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/18e47523-91f5-4a33-8f4a-0cee38773849/Sarah+Paints+Pets.jpg Blog - Bright Ideas for the Holidays: 2025 Small Business Gift Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/5d59db50-bc5b-4c56-8bbd-67b2d18c61cd/Marcy%27s+Pet+Kitchen.jpg Blog - Bright Ideas for the Holidays: 2025 Small Business Gift Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/61d66426-0d61-4d70-acca-05bd761ed935/New+Trails+Books+1+and+2.jpg Blog - Bright Ideas for the Holidays: 2025 Small Business Gift Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/a8c12830-56e9-49aa-a0d6-3f76020eb0c0/XO+Pet+Nanny.jpg Blog - Bright Ideas for the Holidays: 2025 Small Business Gift Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nightowlnotions.ca/blog/behind-the-screens-3-lessons-from-my-first-year-in-web-brand-design monthly 0.5 2025-06-03 https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/c760525a-3408-44b1-ac12-d8e03394f9f9/Behind+the+Screens+3+Lessons+from+my+first+year+in+web+%26+brand+Design+social+image.jpg Blog - Behind the Screens: 3 Lessons from My First Year in Web & Brand Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/03dcdf92-d9e1-450c-ba58-15583d3bfe2c/Lesson+1.jpg Blog - Behind the Screens: 3 Lessons from My First Year in Web & Brand Design When I first opened my small business, my brain was all about getting the behind-the-scenes stuff perfectly sorted. Think seamless workflows, automations humming, and all the techy bits working in harmony. And sure, those things are crucial. But what I quickly learned is that nobody's perfect systems matter if you're a best-kept secret. The real turning point hit me when I realized getting seen was the actual game-changer. I'd spent a lot of time perfecting my web design and brand design offers, thinking that was the main thing. Turns out, it doesn't matter how great your services are if people don't even know your business exists. That's why I learned that showing up, networking (even when it felt a little awkward!), and being transparent about my small business owner journey were absolutely vital, because you can have the best digital party planned, but if you don't actually invite anyone, it's just you and the crickets. And yes, that includes telling everyone – even your closest family and friends! https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/39f1df46-fb22-4d39-ba01-60fcb153d1ff/Lesson+2.jpg Blog - Behind the Screens: 3 Lessons from My First Year in Web & Brand Design My husband is incredibly supportive – always there for me, and I wouldn't trade that for anything. But running your own small business comes with its own unique puzzles. What I discovered was the irreplaceable value of connecting with other entrepreneurs who truly get it. This past year, I made a point of connecting with my entrepreneurial community through networking, both locally here in Edmonton and online across Canada and the US. It wasn't just about advice (though I picked up some gems!); it was about sharing those wild wins, the frustrating head-scratchers, and everything in between with people who actually understood. I met at fantastic group of women at a networking event one of them hosted. We started by meeting up at cute cafes (like Cafe Versailles and Remedy Cafe) around the city, sharing stories and laughs. We even rented a studio together to share the cost and have some fun taking branding photos! That group has been a lifesaver for getting me out of the house and reminding me I wasn't flying solo. We still plan to keep getting together! https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/f1bc52c2-b093-44d2-ac95-c60a6433abd8/Lesson+3.jpg Blog - Behind the Screens: 3 Lessons from My First Year in Web & Brand Design Before starting Night Owl Notions, I knew I wanted to connect genuinely with potential small business clients, not just sell to them. But this year, I developed a strong dislike for some common marketing tactics. You know the ones… the fake, manipulative strategies that try to play on your feelings (and not in a good way!) to make an offer seem irresistible. It's frustrating, and honestly, it just feels icky. They come in the form of discounts on courses, but only if you spend a large amount of money before the timer counts down, with no time to consider, check with partners etc. They also come in form of cold emails that claim to get you found while getting everything from your name to your business wrong. Some businesses even used my very own Dream Session consultation form to try and sell me their stuff! It’s a definite no-go in my book, and it reinforced my commitment to doing ethical marketing and sales with kindness and transparency for my own web design and brand design services. https://www.nightowlnotions.ca/blog/protect-your-business-passwords monthly 0.5 2024-12-18 https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/e35a6717-c1f5-4ecb-abee-32acf2819286/Tom%27s+Tech+Tips+5+Steps+to+Protect+Your+Business%27+Passwords+and+Data.jpg Blog - 5 Steps to Protect Your Business’ Passwords and Data - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nightowlnotions.ca/blog/digital-business-cards-real-connections monthly 0.5 2024-12-11 https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/c2da57f4-bb4d-44f6-9104-cdb32446ae06/Digital+Business+Cards%2C+Real+Connections.jpg Blog - Digital Business Cards, Real Connections - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/20a5a042-08dd-4453-a621-11590eb7d85e/Paper+Business+Card+Collection.JPEG Blog - Digital Business Cards, Real Connections However, physical cards come with their own limitations—they can be easily lost, forgotten, or damaged, and they rely on having a card on hand. Digital business cards can help mitigate these downsides, offering a quick and efficient way to share your information without the risk of running out of cards. They ensure that your contact details are always accessible and up-to-date, allowing you to maintain that personal connection even in the fast-paced world of networking. This is literally the amount of business cards I’ve collected in the past 6 months! https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/d4e7fcca-fb93-492e-8af2-d729e2b0b7a6/Women+networking+at+the+gym.jpg Blog - Digital Business Cards, Real Connections Networking Events: Exchange information quickly without fumbling for a card. Online Meetings: Share your card in a Zoom chat or email during a virtual conference. On-the-Go Encounters: Be prepared wherever you are—at the gym, in a coffee shop, or on a flight. https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/21574d51-4258-4d41-8b60-b8fc4fe7ba70/Digital+business+card.jpg Blog - Digital Business Cards, Real Connections - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/68473dc4-2329-486c-98c8-83d7c4e14afa/Woman+uncomfortable+and+frustrated+with+technology.jpg Blog - Digital Business Cards, Real Connections Not everyone is comfortable with technology, and those unfamiliar with scanning QR codes or using apps may find it challenging to access your information. Furthermore, while digital cards can be easily updated, they might also get lost in the clutter of emails or apps, making it easy for connections to forget about them. Lastly, privacy concerns can arise, as sharing more personal information digitally may make some people wary. https://www.nightowlnotions.ca/blog/self-care-combat-imposter-syndrome monthly 0.5 2024-12-04 https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/bc31208d-97cd-493b-be76-5c7091377bc8/Practical+Self-Care+Techniques+to+Combat+Imposter+Syndrome.jpg Blog - Practical Self-Care Techniques to Combat Imposter Syndrome - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/646e3948-9cf3-49fa-bb99-715e2532ffb3/Imposter+Syndrome.jpg Blog - Practical Self-Care Techniques to Combat Imposter Syndrome Imposter Syndrome is that sneaky little voice in your head that whispers, "You don't really belong here" or "Someone's going to figure out you're not as capable as everyone thinks." It's that constant inner critic that makes you doubt your skills, achievements, and right to be in the space you've worked so hard to create. https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/c58ebd3d-d0e5-4fb2-9b58-7f828e72b737/Business+Planning.jpg Blog - Practical Self-Care Techniques to Combat Imposter Syndrome When it comes to overcoming Imposter Syndrome, having a plan can be a powerful tool. It provides a framework you can rely on, giving you clarity and direction as you navigate your business challenges. For me, having pre-planned processes and steps before working with clients has been invaluable. When anxiety strikes and my mind goes blank—leaving me wondering, “What’s the next step?”—I can fall back on my established framework. This allows me to regain my footing and keep things on track. The best part? My clients never know about the brief moment of panic in my head. Instead, I focus on delivering value and making a positive impression. Here’s how planning can help you with Imposter Syndrome: Provides Structure: A clear plan gives you a roadmap to follow, making it easier to navigate complex situations without feeling overwhelmed. Boosts Confidence: Knowing you have a strategy in place helps you feel more capable. Each time you refer to your plan, you reinforce your expertise and readiness. Facilitates Adaptation: Having a general plan for your business, along with processes for specific tasks, allows you to adjust as needed while still feeling grounded in your overall direction. https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/5f0cd2a0-5137-425a-84f4-7ead2a50ff44/Don%27t+Compare+Yourself+to+Others.jpg Blog - Practical Self-Care Techniques to Combat Imposter Syndrome As Theodore Roosevelt wisely said, “Comparison is the thief of joy.” It’s easy to fall into the trap of measuring your success against others, but this mindset is a major contributor to Imposter Syndrome. When you compare yourself to others, it often leads to feelings of inadequacy and self-doubt. https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/1c031ea4-5ff3-42bd-96bc-42a797ed369b/Smile+and+Keep+Going.jpg Blog - Practical Self-Care Techniques to Combat Imposter Syndrome When feelings of self-doubt and Imposter Syndrome creep in, it’s essential to keep moving forward. Every entrepreneur experiences uncertainty, and these feelings are often temporary. Here are a few reminders to help you persist: Just Keep Going: Don’t let self-doubt paralyze you. Take small, consistent steps toward your goals, even when you feel like an imposter. Trust the Process: Understand that growth takes time. With each challenge you face, you're building resilience and experience. Believe in Yourself: Remind yourself of your skills and accomplishments. You’ve earned your place, and you have what it takes to succeed. Imposter feelings may come and go, but your commitment to keep going will ultimately lead to growth and confidence. Trust in your abilities, and remember that your journey is uniquely yours. Keep going—you’ve got this! https://www.nightowlnotions.ca/blog/keeping-brand-authentic-during-holidays monthly 0.5 2024-11-27 https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/1730687747059-GXXO1IM0H3AEK5RNM5FM/An+Entrepeneur%27s+Guide+5+Tips+for+keeping+your+brand+authentic+during+the+holiday+rush+Social+Image.jpg Blog - 5 Tips for Keeping your Brand Authentic During the Holiday Rush - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/8aa1fc7a-44c7-4306-8e8d-d864db60e4f8/Holiday+Yoga+Studio+Off+Brand+Instagram.png Blog - 5 Tips for Keeping your Brand Authentic During the Holiday Rush - Make it stand out https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/582f24c2-f4c0-485b-b255-29d2c793004f/pexels-phototribbiani-9362025.jpg Blog - 5 Tips for Keeping your Brand Authentic During the Holiday Rush - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/3e418bf5-697a-4f25-b014-28a7e41d493d/Blue+Sparkly+On+Brand+Christmas+Ornament+Stock Blog - 5 Tips for Keeping your Brand Authentic During the Holiday Rush - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nightowlnotions.ca/blog/2-easy-ways-to-empower-your-inbox monthly 0.5 2024-12-11 https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/6d2fcad0-5950-4198-b81f-d908c4f8146a/Tom%27s+Tech+Tips+2+Easy+Ways+to+Empower+your+Inbox+Social+Image.jpg Blog - 2 Easy Ways to Empower Your Inbox - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/15e99592-f243-4ad1-a338-3f94c2f837f4/solen-feyissa-M7zS8puGg18-unsplash.jpg Blog - 2 Easy Ways to Empower Your Inbox - Bonus Tip! As a business owner, having your own domain creates authenticity and trust with your customers. Its best not to use a basic, free @gmail.com account for your business, instead consider bringing your own domain to Google Workspace to take your business to the next level. https://www.nightowlnotions.ca/blog/your-website-privacy-policy monthly 0.5 2024-11-15 https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/4cae16cc-4a2f-4609-a2f8-6c6c238c9ee5/An+Entrepreneur%27s+Guide+Understanding+why+you+need+a+privacy+policy+today+Social+Image.jpg Blog - Understanding Why Your Website Needs a Privacy Policy - Today! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/1731139040704-USPN3GKF5T54XPDQSN48/unsplash-image-0zRt0bQysMw.jpg Blog - Understanding Why Your Website Needs a Privacy Policy - Today! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nightowlnotions.ca/blog/your-business-needs-website monthly 0.5 2025-04-01 https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/c65a584d-6df3-45cf-8e0d-446e0ddd1e73/An+Entrepreneur%27s+Guide+Why+Your+Small+Business+Needs+a+Website+Social+Image.jpg Blog - 7 Reasons Your Small Business Needs a Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/b7a1e912-51bc-4fc0-a571-94e0fc619430/george-pagan-iii-f-PH16nZHKI-unsplash.jpg Blog - 7 Reasons Your Small Business Needs a Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/eba02ca1-0d54-44f8-ae6f-50d821c055e1/pexels-karolina-grabowska-5398879.jpg Blog - 7 Reasons Your Small Business Needs a Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nightowlnotions.ca/blog/category/Solopreneurs+Self+Care+Secrets monthly 0.5 https://www.nightowlnotions.ca/blog/category/Tom%27s+Tech+Tips monthly 0.5 https://www.nightowlnotions.ca/blog/category/Website+Wisdom monthly 0.5 https://www.nightowlnotions.ca/blog/category/Money+Matters monthly 0.5 https://www.nightowlnotions.ca/blog/category/Behind+the+Screens monthly 0.5 https://www.nightowlnotions.ca/blog/category/An+Entrepreneur%27s+Guide monthly 0.5 https://www.nightowlnotions.ca/blog/category/Marketing+Magic monthly 0.5 https://www.nightowlnotions.ca/blog/tag/gmail monthly 0.5 https://www.nightowlnotions.ca/blog/tag/website monthly 0.5 https://www.nightowlnotions.ca/blog/tag/Networking monthly 0.5 https://www.nightowlnotions.ca/blog/tag/Social+Media monthly 0.5 https://www.nightowlnotions.ca/blog/tag/Business+Cards monthly 0.5 https://www.nightowlnotions.ca/blog/tag/Canva monthly 0.5 https://www.nightowlnotions.ca/blog/tag/Passwords monthly 0.5 https://www.nightowlnotions.ca/blog/tag/Website monthly 0.5 https://www.nightowlnotions.ca/blog/tag/privacy monthly 0.5 https://www.nightowlnotions.ca/blog/tag/Termageddon monthly 0.5 https://www.nightowlnotions.ca/blog/tag/Mental+Health monthly 0.5 https://www.nightowlnotions.ca/blog/tag/Data monthly 0.5 https://www.nightowlnotions.ca/blog/tag/Imposter+Syndrome monthly 0.5 https://www.nightowlnotions.ca/blog/tag/Practical+Tips monthly 0.5 https://www.nightowlnotions.ca/blog/tag/Branding monthly 0.5 https://www.nightowlnotions.ca/blog/tag/Security monthly 0.5 https://www.nightowlnotions.ca/blog/tag/Night+Owl+Notions monthly 0.5 https://www.nightowlnotions.ca/blog/tag/Holidays monthly 0.5 https://www.nightowlnotions.ca/blog/tag/Holiday+Gift+Guide monthly 0.5 https://www.nightowlnotions.ca/blog/tag/Blinq monthly 0.5 https://www.nightowlnotions.ca/blog/tag/email monthly 0.5 https://www.nightowlnotions.ca/contact daily 0.75 2025-04-01 https://www.nightowlnotions.ca/privacy daily 0.75 2024-06-25 https://www.nightowlnotions.ca/resources daily 0.75 2025-04-01 https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/a31b7d4c-687c-4931-a0d9-9669fedacd41/Honeybook+on+White.png https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/f95b8cce-cf3a-4d05-bc5a-5f591f34cdd6/accessibe+on+White.png https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/8362e32b-a204-463a-b5de-5ee231c367a6/MailerLite+on+White.png https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/95e62672-0b7b-4914-9869-c2c1441aa16e/Google+Drive+on+White.png https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/d3780ecf-1fc7-447e-a111-3d32ae0ec859/Termageddon+on+White.png https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/55e5b46b-329f-4488-95bb-c41f508af32c/Squarespace+on+White.png https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/d546c797-e4ba-40b7-8f10-2057c8d46ec8/Notion+on+White.png https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/eb5bcb6e-3c79-468f-980b-c40a13821155/Metricool+on+White.png https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/fded5952-1604-42e6-ac28-b8ac0ce1f2fd/Expatfile+on+white.png https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/4052fb42-d880-491b-a96c-abd761de07a5/SafeSpace+Alliance+On+White.png https://www.nightowlnotions.ca/cookie-policy daily 0.75 2024-06-25 https://www.nightowlnotions.ca/terms-conditions daily 0.75 2024-06-25 https://www.nightowlnotions.ca/home daily 1.0 2026-01-01 https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/a68425ca-0c85-4612-bb6e-eac7e0002211/Akilah+Social+Proof+Testimonial.png Home Client Kind Words: The website design truly felt like a partnership—I always had the final say, and she clearly explained what was essential and what wasn’t, empowering me to make informed choices. Kelly was prompt, responsive, and incredibly thorough. She answered my many questions with patience and kindness, making me feel genuinely supported throughout the process. - Akilah Vogt, Tranquil Tucson Acupuncture https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/9ee2af8c-1065-4dac-90a9-6474eaa763f2/Ari+Social+Proof+Testimonial.png Home Client Kind Words: "We began with my ideas and Kelly would present rough drafts, pay attention to my alterations and make it better" - Ari Cassedy, Rockout Workout WNC https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/06c1005d-bf28-4be3-bf46-0e2f79ae7750/Kyle+Social+Proof+Testimonial.png Home Client Kind Words: My projects were nothing over the top, but each time she treated me like she was major work because she wanted me to love the outcome. - Kyle Imschweiler https://images.squarespace-cdn.com/content/v1/64eeb9d5b5c845249d7542ad/67848e4a-aa18-4168-a073-a985bf4b2d97/Rick+Social+Proof+Testimonial.png Home Client Kind Words: The marketing of her products, coupled 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